Force Urbania Deluxe At Rs 28.7 Lakh: Mercedes Diesel, But It's Still A Van
Force Motors has launched the Urbania Deluxe in India at Rs 28.7 lakh ex-showroom, replacing the existing Urbania as its flagship premium van. The updated model gets a more powerful version of the Mercedes-derived 2.6-litre diesel, upgraded interiors and additional safety and tech features across three wheelbases and eight seating layouts.
What was announced
Force Motors has launched the Urbania Deluxe at Rs 28.7 lakh ex-showroom, positioning it as the replacement for the outgoing Urbania and the company's standard offering in the premium shared mobility segment. The van is built on a ground-up modular monocoque platform originally developed for premium passenger applications, and has since expanded into tourism, hospitality and corporate transportation use cases.
The Mercedes engine badge sells the spec sheet, but the Urbania Deluxe earns its price on the fleet operator's spreadsheet, not the driveway.
The Urbania Deluxe is offered in three wheelbase options and eight seating layouts, with capacity ranging from 9+D to 16+D depending on configuration. Under the bonnet, Force continues with the Mercedes-derived 2.6-litre, four-cylinder turbo diesel, but power and torque outputs have been increased over the outgoing model. The engine is paired with a manual gearbox driving the rear wheels.
On the equipment front, the Deluxe brings upgraded interiors with revised seat trim, additional creature comforts for rear passengers, and a broader safety and technology package. Force has not announced individual variant pricing for each wheelbase and seating layout at launch, with Rs 28.7 lakh confirmed only as the starting ex-showroom figure. The company is targeting the same operator base of hotels, airport transfer services and corporate fleets that has driven Urbania volumes since 2023.
The Car Jury verdict
Force is not chasing private buyers here; the Urbania Deluxe is squarely aimed at tour operators, hotels and corporate fleets that were previously handing this money to used Toyota Commuters or grey-market imports. At Rs 28.7 lakh ex-showroom for a 16-seater with a Mercedes-derived diesel, the math works for operators billing per seat.
The Mercedes engine badge does the heavy lifting on the spec sheet, but as Rachit Hirani of MotorOctane notes about the brand's pull in India, that three-pointed star still moves metal. Private buyers eyeing this as a luxury shuttle should look elsewhere; if you want the actual Mercedes experience, the GLB or GLA are where your money goes. For fleet operators, the Urbania Deluxe is the sharpest tool in this segment right now. BUY, but only if you are running it commercially.
